Fizz, a word-of-mouth marketing agency, specializes in identifying the customers and potential customers who are most likely to talk about your brand, and then use creative tactics to encourage more communication between these “advocates” and members of their networks.
From conceptualizing to execution, each project tells the story of how creative vision can breathe life into a brand, making it resonate with its audience on a personal level. Under my creative direction work was created that highlights innovative word-of-mouth marketing strategies, including custom neon signs, unique business cards, kinetic type videos, illustrated bios, and interactive marketing tools. It showcases a comprehensive approach to engaging and expanding audience reach, utilizing both digital and physical mediums to visualize marketing processes and enhance brand growth.
Another notable project that I designed and directed was the creation of a tool to show the geographical potential reach of word-of-mouth marketing programs to potential clients. This project included the hiring and managing of a developer to execute the project to a working product. It can be viewed here.
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