Tommy John underwear was founded to fix this problem, creating underwear that were made to hold men's ... stuff... in place and comfortable throughout their day - eliminating the need to keep adjusting. However, most men seemed to be unaware that the rest of us are noticing their adjustments so we decided to help clue them in.
Men have different 'moves' they use to attempt to disguise their public adjustment. We identified and named the different adjustments we commonly see used through some illustrations. We used these illustrations to fill up a bingo card to be used at a bachelorette party or fun, people watching lunch date between close friends.
Who better to educate on the solution to this problem then the very people buying the underwear - their wives, moms and girlfriends.